WHO WE ARE

BlinkApp is a mobile application that uses technology to save lives by monitoring drivers’ behaviors and sending out notifications to emergency services and family members in case of road accidents. Whether you are an insurance company, a fleet owner or simply an individual who wants to be safe on the road, BlinkApp is here for you! BlinkApp captures and analyzes thousands of miles of data to evaluate drivers’ behavior with the goal of improving it. We use the smartphone’s sensors and AI technology to monitor drivers’ behavior, detect collisions, and generate insightful reports.

Our Story

The idea behind BlinkApp came to light when the founder Mr. Wael Noufal had a car accident in Egypt by the end of 2013. He could not then find any road assistance which was a really negative experience. This initiated discussions with his partner Prof. El-Mahdy, that led to starting BlinkApp under a research fund from ITIDA (The Information Technology Industry Development Agency). With the help of a highly skilled team, they succeeded in developing a new methodology for accident and driver behavior detection using smartphones – a technology that can literally save lives!

Our Mission

Bringing science, technology and business together to provide a cutting-edge mobile application that helps save people’s lives, support insurance companies and fleet owners while constantly creating value for our stakeholders.

Our Vision

To have our trailblazer technology installed on every smartphone in the world with the main vision of achieving better general driving behavior, faster roadside assistance and safer roads for everyone.

Our Values

  • People: We promote a people-driven culture where our work is inspired by our care for people’s lives to increase the quality of life and raise awareness about safer behaviors on the road.
  • Safety: People’s safety is the core of our technology, and we pursue our continuous improvement initiatives with the main objective of promoting safety results.
  • Customers: We develop our business features with our customers’ business in our mind, where we strive to understand the specific needs and pain points of insurance and fleet owner companies to enhance our application for their best benefit.
  • Innovation: We challenge ourselves to incorporate ground-breaking initiatives and latest technology trends to upgrade our application with innovative features that benefit everyone.
  • Globality: We aspire to be the best at what we offer worldwide, and we work for the best interest of our users everywhere around the globe.
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